An interesting blog post on Page Rank and Page Redirection…
While doing some research today on the prospects of purchasing another website in a niche that competes with one that a partner and I run, I came across some handy information regarding Google’s changing algorithm with regard to 301 redirection of pages (if you don’t know what I mean by that, never fear as redirection will be the subject of a future post).
In essence, in our due diligence on the site and an attempt to arrive at a valuation for it, we really needed to nail down how page rank and/or trust rank was passed on by Google to our page should we decide to simply redirect the domain to our existing domain. Rather than regurgitate what is said on the post we found, you can read it at Patrick Altofts’ excellent SEO blog called Blogstorm – Google stops passing anchor text through certain 301 redirects.
The news about Google’s new treatment of Page Rank and Trust for redirected pages and domains was very helpful to us in the following way….
Tags: 301 redirects| domain redirection| google| page redirection| SEO