An interesting blog post on Page Rank and Page Redirection…
While doing some research today on the prospects of purchasing another website in a niche that competes with one that a partner and I run, I came across some handy information regarding Google’s changing algorithm with regard to 301 redirection of pages (if you don’t know what I mean by that, never fear as redirection will be the subject of a future post).
In essence, in our due diligence on the site and an attempt to arrive at a valuation for it, we really needed to nail down how page rank and/or trust rank was passed on by Google to our page should we decide to simply redirect the domain to our existing domain. Rather than regurgitate what is said on the post we found, you can read it at Patrick Altofts’ excellent SEO blog called Blogstorm – Google stops passing anchor text through certain 301 redirects.
The news about Google’s new treatment of Page Rank and Trust for redirected pages and domains was very helpful to us in the following way….
The fact that Google is taking a real world, business focused approach to this issue is good news indeed. Whether you are a small independent webmaster or a large company, the fact that you are an acquirer of an asset means that you should get credit for that asset. I would also suspect that such credit will change over time and could fall or rise depending, logically, on how that trust and rank are treated by the new “main” website.
It is also logical that they will not simply pass along anchor text to page not relevant to that anchor.
After close to 12 years on the web, we continue to be encouraged by the development and maturation of the major players in the industry and their approach to search and the logic they are using.
As a postscript, we bought the site and are planning on redirecting it and our existing site to a new site under construction that is focused on the web hosting industry. We will let you know when the launch is complete and the results we attain from this fairly radical strategy.
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